Sydney Swans legend Adam Goodes will be helping to drive the road toll Toward Zero this weekend by using his influence as a role model for Indigenous youth to deliver crucial road safety messages.
More than 30 Indigenous boys aged 11 to 17 from across NSW would converge on Sydney to take part in the Adam Goodes Talent Program.
“In addition to developing their AFL skills, this camp will build on the boys’ road safety knowledge, inspiring them to become role models in their communities,” Centre for Road Safety Executive Director Bernard Carlon said.
“Sadly, Indigenous Australians are overrepresented when it comes to road fatalities and serious injuries.
“On average, 10.3 per 100,000 Aboriginal and Torres Strait Islander people are killed on NSW roads each year. This compares starkly to the 4.3 per 100,000 non-Aboriginal and Torres Strait Islander people.
“The same trend exists for serious injuries recorded in NSW road crashes, with 272.6 per 100,000 Aboriginal and Torres Strait Islander people compared with the non-Aboriginal and Torres Strait Islander population incidence of only 155.5 per 100,000.
“Community initiatives like the Adam Goodes Talent Program help to re-inforce the importance of road safety in a setting young people can both relate to and be comfortable in.
“I thank Adam Goodes - who is an outstanding role model in our community for helping us to drive down the road toll, including promoting the NSW Government’s Towards Zero road safety message.”
A premiership winner, Brownlow medallist and now Road Safety Ambassador, Mr Goodes said his passion for developing young men as leaders both on and off the field led to him starting the program three years ago.
“The importance of road safety is one that works really well for this program and I’m confident these boys will show real leadership in this area when they return home to their families and friends,” Mr Goodes said.
“The boys have worked hard to understand what Towards Zero means to them and the steps they can take to avoid road trauma in their communities.
“I congratulate them for the hard work they’ve put into the course and look forward to seeing them excel in the coming years.”
The NSW Government continues to support Aboriginal communities through its Aboriginal Road Safety Action Plan, providing funding to community initiatives such as the Adam Goodes Talent Program, Tour Da Country, the NSW Aboriginal Rugby League Knockout and the Government’s ‘Bring the Mob Home Safely’ advertising campaign.
More information about our work in Aboriginal Communities.