Transport for NSW today announced a new child safety partnership with the Museum of Applied Arts and Sciences ahead of this Saturday’s much anticipated Wiggles Exhibition, reopening at the Powerhouse Museum in Sydney.
Australia’s beloved ‘Big Red Car’ will be brought to life and will highlight the importance of using child seatbelts and car seat restraints alongside The Wiggles’ exciting new road safety song ‘Buckle Up and Be Safe’.
NSW Centre for Road Safety Executive Director Bernard Carlon said the opportunity to highlight child safety in a fun and interactive setting would help to ensure children and parents were engaged in road safety.
“Two out of three car seats continue to be used incorrectly and sadly, six children lost their lives on NSW roads last year. In the five years to the end of 2015, an average of 98 children were seriously injured each year on NSW roads,” Mr Carlon said.
“We want to ensure that parents are well informed of the risks they place their children in when they are not in the correct car seat or buckled up in the right way.
“It’s also important that parents are selecting the best and safest car seat for their child and I encourage them to visit the childcarseats.com.au website.
“The need to protect our most vulnerable road users – our little ones - is not just for mums and dads, it’s everyone’s business.
“I hope this exhibition helps to highlight the need for all drivers to think about the young children who count on us to keep them safe in the car.”
Museum of Applied Arts and Sciences (MAAS) Director Dolla Merrillees said the Centre for Road Safety message would bring a whole new dimension to the Wiggles exhibition.
“The Wiggles exhibition has been one of the most popular exhibitions in our history and keeps children and families visiting all year round. Updating the ‘Big Red Car’ and incorporating the buckle up and be safe message inside the Museum is a wonderful initiative. The new Wiggles song will have children dancing in the exhibition,” Ms Merrillees said.
The NSW Government is committed to keeping young children safe through programs such as the online website Safety Town, kindergarten education packs and targeted speed enforcement around NSW schools. For more information visit http://roadsafety.transport.nsw.gov.au/stayingsafe/children/index.html
The Wiggles Exhibition at the Powerhouse Museum opens on 4 March 2017.
View the new Wiggles road safety song.