There's Nothing Casual About Speeding

Published

The NSW Government has today released a new, hard-hitting television campaign urging motorists to slow down and not to be casual about speeding.

Tara McCarthy, Deputy Secretary for Safety, Environment and Regulation said the campaign will be seen around the state and aims to make motorists stop and think about the risks going ‘just a bit’ over the speed limit can have.

“Every km counts when it comes to speeding on our roads, and this campaign clearly demonstrates how speeding can change your life, or other’s lives in ways you cannot imagine,” Ms Mcarthy said.

“Research by Transport for NSW shows most drivers believe they can easily handle driving slightly over the speed limit and that this behaviour is not dangerous.

“However, the reality is that in NSW between 2015 and 2019, at least two thirds of speed-related deaths and serious injuries occurred when a driver or rider was travelling no more than 10km/h over the sign posted speed limit,” said Ms McCarthy.

“Drivers often assume only high speeds are dangerous. It’s time that this assumption is stopped, as well as the assumption people make that it’s ‘someone else’ who’s behaving dangerously on the roads and not themselves.

“The campaign clearly highlights that it isn’t just hoons who are putting lives at risk – it’s everyone who thinks it is OK to ‘go a bit over’ or not drive to the conditions.

As speed increases, so does the likelihood of serious injury or death with 130 people killed and more than 3,000 people injured in speeding-related crashes last year.

“Going 5km over in a 60km/h zone doubles your chance of crashing,” Ms McCarthy said,

“If you’re going 10 km/h over the speed limit in a 60 km/h zone, you’re four times more likely to be injured in a crash.

“There is no such thing as safe speeding, let’s all stop being so casual about it.”

Link to tv commercial: https://spaces.hightail.com/space/o7Qeusn4JA