New advertising contracts for Sydney Trains
Minister for Transport Gladys Berejiklian today said advertising on the Sydney Trains network will be given a major overhaul, with up to 150 new digital advertising screens at stations, and an increase in advertising on trains.
The new advertising contracts are expected to double the revenue Sydney Trains receives through advertising to at least $100 million over five years, unlocking the potential that has long been underutilised across the network.
"Around the world advertising on public transport is done very well, using innovative technologies and new ideas," Ms Berejiklian said.
"It is time Sydney came in line with other global cities, and from now on customers will see many more new digital advertising screens, and more advertising on trains.
"Most importantly, the money raised from these new advertising contracts will be spent on improvements to services for customers."
Four companies have been appointed to deliver the advertising following a competitive tender process. Adshel and APN Outdoor have secured five year contracts and S&J Media and Torchmedia have each been awarded smaller three year contracts.
Interior train advertising will initially run on 40 Tangara trains, and external advertising will initially run on another 40 Tangaras.
The digital screens will be rolled out at many of Sydney’s busiest railway stations, including Martin Place, Circular Quay, Wynyard, Town Hall, Central, Bondi Junction, Parramatta, Strathfield, North Sydney, Chatswood, and Kings Cross. These will be able to be used for customer information when required.
Sydney Trains Director, Customer Service Liz Ward said the winning companies will be introducing innovative ways of advertising on the network and the new look will make it easier for customers to navigate around stations.
"This new look will also make it easier for customers to find their way around our stations as by using more scrolling and digital advertising we’re able to reduce the amount of other advertising around the station, making directional signs easier to spot."