Personalised customer journeys

We will deliver world-leading Mobility as a Service (MaaS) choices and convenience with technologies that offer seamless and personalised journeys across all modes.

As a major priority for Transport, this includes real-time, proactive transport choices and personalised notifications, payment options and a choice of mobility services that are brought together seamlessly and conveniently. It gives customers the power to define the information and services that are more valuable to their own needs.

Where customers opt-in, intelligent systems will use artificial intelligence to anticipate their needs and send personalised information that is relevant to customers’ choices and preferences before and during travel. Customer information will be more personalised, with service alerts, trip planning, capacity information, customer feedback, lost property information and Opal account management tailored to customers’ preferences.